His blonde dreadlocks are perfectly wrapped in a tightly sealed man-bun, and his casual clothes don’t resemble a repressed corporate uniform. His bohemian attire syncs with his harmonious and vintage style.
“My mom got me into crystal healing, she got me a pendulum (divinity tool). There’s a lot of different ways that you could read signs from the universe. There’s not one prescribed way that everyone should follow”, said Alex Drummond, DePaul alumnus and owner of Infiniteus Rock and Juice.
Your vibe attracts your tribe. This isn’t just an instagram hashtag or a bohemian meme. This new age mantra is the portrait of a generation known for asking, “what’s your zodiac sign?” Among millennials, occult practices have risen as churches traditional organized religions are abandoned. Faith is placed on crystals, in astrology, humanism, naturalism and spirituality. Stroll into a millenial’s bedroom and you may capture a glimpse of a generation; from a dusty dream catcher dangling in a corner, to ambient light sourced from a Himalayan salt lamp.
Self-care, recharge, cleaning the aura (electromagnetic human energy field), saging the home (a Native American ritual to cleanse the home, person or object) and detoxing. These components have been perfectly woven together in Infiniteus Rocks and Juice, Chicago’s first metaphysical boutique and organic juice bar, an establishment located at 1644 W. North Ave, Chicago, that seems to embody the countercultural movement that so many millennials are embracing.
Entering Infiniteus Rocks and Juice feels like stumbling across an undiscovered realm, as you are dazed by the strong scent of pineapple and cucumber. Behind the counter, the juice barista is gathering clumps of mixed greens and fruit and depositing them into a large stainless steel mastecator (blender). She continues this methodical process by placing the produce pulp into a cold pressor and extracting every ounce of raw, organic juice into a cylinder glass. Green Crack, a best seller, is one of their twelve, 100% raw and organic juice blends which features apple, celery, cucumber, kale, parsley, lemon and ginger. Each juice is dedicated to increase energy levels, remove ailments, nourish the body, and they all have different ingredients. Green Crack focuses on boosting stamina, losing weight, and alkalizing. (Alkalizing is a macrobiotic diet from the 60’s intended to balance out the body from an acidic state so you are less prone to disease.)
Light, melodic sounds modulate from a speaker as you are taken back to a natural earth, before mankind dismantled it. The ambient music conjures you into a state of serenity; a sweet relief from chaotic Chicago. The psychedelic Chakra artwork beckons you to enter the bright rock room. Glass shelves are filled with luminous and almost magical-looking rocks and crystals. Large rocks are shielded away behind a glass door with aureate lighting. By each crystal and rock there is a description of its particular healing power. For example, Chalcopyrite is used for divine connection, finding lost objects and information, expands perception, and clears energy blockages. Crystal healing is an unconventional technique, harnessing the power of crystals, rocks and other stones to heal and protect against physical and emotional diseases. Crystal healing is supposed to be accomplished by using tools created by the Earth that assist people to unwind the mind, reach goals, and raise the level of “positive vibrations” in their daily lives.
To ancient mankind, mythology was science. Crystals had medicinal properties, and they assisted in balancing the supernatural and natural components of the body. The use of crystals date back about six thousand years, reaching ancient Egyptians, Native Americans and beyond. Ancient Egyptians have received the most credit for pioneering the implementation of crystals as instruments of healing.
They not only adorned themselves with the radiant and lucid crystals. They truly believed that by engraving Lapis Lazuli, a bright blue, metamorphic rock, that this would symbolize the sun God, Ra, and would ward off illness and negative energy. The Cherokee were known for concealing crystals in their homes as a way to represent Earth Mother. Many other cultures have utilized crystals in similar ways.
Crystal healing is based on adapted concepts from Buddhist, Hindu, and Asian cultures that each individual stone is assigned with specific properties to heal mental, physical and spiritual deficiency. These crystals are believed to contain supernatural life-energies that heal.
The first step is to choose an appropriate crystal. You can search for the healing properties that you are seeking, or follow the gravitational energy that pulls you towards a specific crystal. For example, if you are enduring heartache or mourning the loss of a loved one, Rose Quartz would be a beneficial stone as it is the universal stone of love and used to heal one’s heart from disappointment and pain.
The second option is seeking assistance from a Shaman (medicine man or woman with the ability to heal human suffering through energies). During this healing session, a Shaman will place various stones or crystals on the chakra (energy center) points of the body from the crown of the head to the genital area. In Chicago the average cost for Shaman healing session or an alternative healer will cost around 65 dollars.
During a treatment session, the patient can either meditate with the stone by clutching it with both hands, keeping their eyes closed, while focusing on their breath. You can set an intention and allow for the vibration to summon it.
A third option is to place the crystal on your yoga mat to provide a tranquil environment during savasana (corpse pose), or to carry the crystal with you. People do this to be more directly aware of the crystal’s energy, and to refocus the energy on the intention that has been originally set. Others place the crystals underneath their pillows to absorb positive energy as they sleep, or wear the crystals, as Shamans refer to them, as “amulets” or “talismans.”
Shamans are not the only ones to capitalize on this popular spiritual supermarket. E-commerce websites such as Etsy have benefitted from crystals as well. They sell everything from body mists, to beauty products and jewelry that is infused with moonstones and other crystals. They are said to be charged with the light of the full moon. A hydrating creme “charged with tourmaline” will cost 44 dollars and a “mindful nail polish” infused with citrine will cost 15 dollars. Crystal kits are also available on Etsy and range from 16 dollars to 50 dollars. These kits contain 16 hand picked crystals, an aura mist, and a small bundle of sage. Celebrity Kylie Jenner dedicated a video on her app to discuss her new enthusiasm with crystals. Famous Youtube stars have also dedicated videos on crystal healing and their personal testimonies to the healing properties.
26 year old Cosmetologist, Molly Rieder, has been a spiritual wanderer, despite her Christian upbringing. She believes in the healing powers that reside in crystals. She believes in God, but also finds that crystals have helped her cope with her stress and anxiety. “I try to relax and hold the crystal in my hand, and I also carry them with me throughout the day so the healing process is always with me. I just meditate and say self assuring mantras,” said Rieder. Currently, Rieder is possessing Black Tourmaline in her pocket. This crystal promotes self-confidence, and provides a psychic shield from destructive forces.
Distinguished physicist and mechanical engineer, Nikola Tesla, firmly believed that everything in the universe contained its own energy, frequency, and vibration. He concluded that some forms of energy were able to alter the vibrations of other energy aspects. He has been quoted as saying, “The day science begins to study non-physical phenomena, it will make more progress in one decade than in all the previous centuries of its existence.”
Certainly, the belief in the power of crystals is nothing new, and it seems to have influenced a wide variety of cultures around the world. However, today, its popularity in the United States seems to be growing. According to a study conducted by Pew Research in 2009, about 30% of the adults over the age of 18 viewed yoga not just as exercise, but as a spiritual practice. Additionally, 20% believe in the “Evil Eye”, and that certain people can cast curses or spells to harm them. About 30% of religiously-unaffiliated Americans believe that spiritual energy is located in physical things, such as mountains, trees and crystals. Younger generations seek solace and comfort in crystal healing and spiritual practices because it allows them to dabble and mix elements of different faiths and older traditions. They individualize it and make it their own self-healing philosophy.
Millenials are not the only source for this flourishing crystal market. Celebrities have also dabbled in crystal mysticism. Some of these celebrity spiritual influencers are Katy Perry, Adele, Victoria Beckham and Robin Thicke. In 2014 singer Robin Thicke spent 20,000 dollars on the crystal Amethyst in order to fix his deteriorating marriage with his wife. Another loyal follower is singer Adele. She suffered technical issues in her 2016 Grammy performance and blamed the loss of her crystals. According to The Sun, she said, “Then the Grammy’s came and I lost my fucking crystals!” she explained. “I had a gig two or three days before them and I think I left them at this venue. It turned out to be the worst, most disastrous performance that I have ever done. Well, apart from one really early on when I was doing a gig in Angle and I got so drunk I fell off my chair. But I got some new crystals now and everything’s been going well.”
Crystals are naturally formed during the displacement of the Earth’s crust when heated liquids and gases are mixed with different elements as they travel towards the surface. Once the gases and liquids cool down they solidify to form igneous rock. Once this rock is exposed, it begins to crumble down into the ocean and form a silt accumulation. After millions of years, these accumulations will compress and form crystals.
Sophomore, Sophia Gomez, was raised Catholic, and finds grounding in Catholicism, but also believes that crystals have strong healing elements. She has a collection of over 25 different crystals. She rotates her crystals in her apartment and sometimes carries one in her pocket. She’s very picky about where she purchases her crystals as she seeks authenticity. She will not purchase them at an Urban Outfitters or a Target, only reputable places like Drummonds. “People are looking for something less constricting with the same amount of freedom. People are looking for different ways to get into spirituality. We are in need of help sometimes, whether it comes in the form of a rock or a prayer. It will leave you in a better position. A life lesson for me has been to be more open minded. I’ve only had good things come out from it,” said Gomez.
DePaul sophomore, Adriana Yochelson, identifies as an agnostic and doesn’t fit in with the millennial herd. She finds new age phenomenon interesting and has nothing but appreciation for it, however, it is not something that she pursues. “I’m open to everything. I have friends who do Tarot readings and collect crystals for different energies. I’m practical where, if I want something to change, I will not rely on a belief system or any of that (crystals),” said Yochelson.
Inasmuch as Yochelson questions mysticism and steers away from occultism, DePaul alumnus and owner of Infiniteus Rocks and Juice, Alex Drummond, cultivated his business on the science of metaphysics.“I know people are waking to the occult because it is the time in history where we awaken to more of the capabilities of the invisible world. That’s metaphysics. We can observe it now since it is finally catching up to hermetics(philosophical and spiritual belief attributed to Hermes Trismegistus an Egyptian priest. Regards humanity to be on a spiritual journey to return to a state of unity with the Divine),” said Drummond.
The thirty-year-old, Drummond, graduated from DePaul University in 2010, majoring in business management with a concentration in entrepreneurship, and a minor in sociology. Drummond remained as the outlier in his DePaul group. He used his educational background and experience to construct his business from the ground up, with zero loans or assistance from his family. He believes that people are becoming “awake”, and are veering away from being “slaves to traffic life and the nine to five routine.” Several of his DePaul peers have not utilized their college degrees and are working in cubicles, or a “prison system”, as he calls it. Drummond’s teammates at Infiniteus share his passions, and are free to be creative while assisting people with their knowledge on crystals.
“My shop helps others realize their own capability. When you come into Infiniteus, you can expect to be able to talk about stuff that the government and big businesses don’t want you to know about. For instance, the chemical trails they are spraying from planes, the poison they add to food, and the doctors they kill who discover vaccines,” said Drummond. Much more than rocks and juice, Infiniteus is a gathering place for a multifaceted mindset.
Paige Dolan has been working for Alex for about seven months, and has always been drawn to crystals and their metaphysical properties. She has been collecting crystals since she was a child. She holds a bachelors in political science from Northern Illinois University, and works as a sales associate and juice barista at Infiniteus. “We are returning to nature. Crystals are tangible tools for guidance, and tools for energy to meditate and heal something in yourself. I get to work with crystals all day, and I get to talk to people and help them with their problems,” said Dolan.
With nothing but contempt for these popular beliefs in “alternative medicine”, skeptics, scientists, and medical doctors strongly disagree that crystals operate as conduits to alleviate ill health and transform people. They also view this parascience as a “placebo effect”, or as “the power of suggestion”, implying that these stones are spiritual gadgets that contain zero evidence to cure ailments or remove “negative vibes” from one’s body. Medical doctors view crystal healing as a temporary and therapeutic phenomenon stirred by faith. They also see no proof that crystals and rocks can remove pain and suffering, and suggest seeking a licensed physician.
For skeptics, crystals are viewed as literal crystals or glistening home decor for a lonely office desk. Christopher C. French professor and head of anomalistic psychology a the University of London used to be attracted to all paranormal things. Now he spends his time teaching people how cognitive biases lead people to misinterpret situations as paranormal instances. In 1997 he led a study on healing crystals. His study concluded that the feelings that people reported when handling the crystals was correlated to the power of suggestion.
Western medicine treats specific parts of the body, or it targets a symptom of a certain disease, but it never reaches the genesis or cause. Critics of modern medicine are in favor of healing crystals as they feel most doctors prescribe pharmaceuticals aimlessly, which merely masks symptoms and makes the patient feel elevated.
Crystal healing is not regulated by the government, and is often viewed in conjunction with massage therapy for it’s zen and relaxation properties. Crystal healing takes a foreign approach that pushes the individual to take control of one’s health, and to change the lifestyle that is causing poor health. The emotional balance (Chakras) are essential to the physiological well being of the person. The objective is to transfer all of the “good intentions”, and “raise the vibrations” to prevent diseases.
“It’s necessary that people know how to care for their tribe. That’s actually what my business is about; relying on the self and the tribe through strength of nutrition, and the invisible world powers we always have access to. My shop helps people to not rely on what they are used to relying on, like the government, or the medical system that tells you vaccines are healthy,” said Drummond. Drummond is committed to what he believes in and practices what he preaches. His mother not only introduced him to crystals and taught him to speak to a higher self but he also strongly believes that vaccinations cause Autism. His mother started the Illinois Vaccine Awareness Coalition. Drummond’s seven month daughter is not vaccinated.
Just as a physician can prescribe powerful medication, such as Prozac or Paxil to combat depression, an alternative healer can assign or determine a crystal, such as Rose Quartz or Amethyst, which they believe will absorb the depression.
The main components for this alternative medicine is blind faith and invisible energy. Energy can be demonstrated with science, as everything contains energy. According to the laws of physics, energy cannot be created or destroyed. This theory can be scientifically authenticated when examining the body and mind. Scientists can measure brain waves with electrography, and it is proven that when someone’s “energy” is decreased, their immune system follows and causes a person to be ill.
Drummond plans to open up another metaphysical boutique in Santa Cruz North Carolina where his where his parents will retire. This month he started showcasing a mushroom art event. It will be held every first Friday of the month.
Whether you believe in the spiritual development of crystal healing, or an occult government, or a placebo cure, Infiniteus Rock and Juice will stand in a conscious evolution to serve its ever growing tribe.